文学的大众性与市场化的文学现象刍议

On Phenomena of the Popularity and the Marketing of Literature

文学的大众性是文学的一个重要特征。文章试图结合网络文学、青春文学等多种形式来讨论文学大众性特征在当代文学中的表现及其变异,探讨文学大众化与市场化的关系,以期还文学大众性以真实的原貌理解。

This paper deals with the various forms and changes of modem literature characteristics of popularity and furthermore the relationship between the popularity and marketing so that better understanding of the popularity of literature is achieved.