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融入当地需求 越南台商挣出一片天(上)

Correctly Meet the Local Need, Taiwam Businesses Thrive in Vietnam ( Ⅰ )
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摘要 越南街头,最常看到写着“PHO”的招牌,越文发音似“佛”,这就是河粉——越南人除了米饭之外最重要的食物之一。越南河粉的汤头极其鲜美,其中关键的调味料是“鸡粉”,越南人所说的“鸡粉”就是“味丹”,一种用木薯提炼的味精。在越南,台商食品大厂味丹的味精市占率超过了50%。 In the street of Vietnam, we often see the sign-boards written with "PHO', which pronounces like "Fo" in Vietnamese. This is the rice noodle - Vietnamese people's most important food besides rice. Its soup is extremely fresh and delicious with the key flavoring "chicken powder", which is actually "Vedan", a type of MSG extracted from cassava. In Vietnam, Vedan, the big food factory operated by Taiwan Residents businessmen, takes up more than 50 percent of the MSG market share.
出处 《中国-东盟博览》 2006年第5期14-17,共4页 China-Asean Panorama
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