中小企业营销网站建设与推广策略探析

分析了中小企业网站建设与推广的重要性,企业网站是企业与顾客之间信息沟通的主要通道,也是企业开展网络营销必不可少的前提条件。探讨了中小企业根据自身的实际情况,来选择一些费用低、效果佳的网站推广策略。

The writers analyse the importance for small and medium sized enterprises to build and develop their own websites, the commerce websites are the main communication channels between the enterprises and the buyers, and also they are the precondition of e - marketing. The writers put forward some strategies that can be used by the small and mediumsized enterprises according to their conditions.