中国果蔬汁饮料制造业分析及建议

Manufacturing′s industrial organization analysis of juice beverage of Chinese fruits and vegetables

运用传统产业组织理论分析了中国果蔬汁饮料制造业的市场结构、企业行为以及经济绩效。结果表明,我国果蔬汁饮料制造业行业集中度较低,属于垄断竞争型的市场结构。目前市场上尚未形成具有支配性力量的企业,市场竞争激烈,企业间的竞争行为倾向于品牌的构建,同时行业经济绩效呈现增长态势。

Chinese fruits and vegetables juice beverage manufacturing industry was regarded as the research object. Its structure, enterprise＇ s behavior and economic performance of market were analyzed applying the traditional industrial organization theory. The result show that the profession concentration degree in China was low, belonged to the market structure of monopoly competitive type. At present there is not the dominating enterprise in market, so market competition is intense, and the competitive behavior between enterprise trends in trademark founding, at the same time economic profession presents increase situation.