摘要
通过构建科学有序的营销管理体系,从组织结构、业务流程、管理制度和绩效考核体系等方面为营销管理提供支持和保障,从而达到提升企业市场营销执行力。
By constructing logical and scientific marketing management system, offering support and snsurance for marketing management from many aspects, such as institutional framework, business procedure, management system and performance appraisal system, we can promote the execution stzength of enterprise＇s marketing.
出处
《北方经贸》
2006年第2期90-92,共3页
Northern Economy and Trade
关键词
企业
市场营销
执行力
promote
enterprise
marketing
strength
