普通高校高级知识分子体育消费现状的调查与研究

A Survey and Research on Intelligentsia' Sport Consumption in Colleges and Universities

采用问卷调查、访问调查、文献资料分析和数理统计等研究方法,通过对普通高校高级知识分子目前体育消费状况、体育消费形式及特点、体育消费结构及其影响体育消费的主要因素等进行了调查与研究,结果表明:体育消费正成为大多数高校高级知识分子家庭生活消费的组成部分,但体育消费仍处于较低的水平。在此基础上提出普通高校高级知识分子体育消费的发展对策。为全面开发高校体育消费市场,发展学校体育产业,促进高校高级知识分子的健康状况提供更有力的理论参考依据。

Adopted the methods of the docmnentary analysis, questionnaire investigation, mathematic statistics, this study conducted an investigation research on the sport consumption situation, sport consumption models and characteristics, sport consumption textures and the main factors which affect it. The results of this study indicated that sport consumption was becoming a main part of most intelligentsia＇ families living consumption in colleges and universities, but the level of the sport consumption is still at a low level. A new method is worked oat to enhance the level of the sport consumption of the intelligentsia, in order to supply forceful development reference of developing the sport consumption market and college sport industry roundly, thereby enhancing the health state of the intelligentsia in colleges and universities.