黑龙江省旅游竞争力提升浅析

The Analysis on the Promotion of Competitive Ability of Heilongjiang Tourism

随着世界经济全球化进程的加快,黑龙江省旅游业面临着更加激烈的竞争,如何提升旅游产业的竞争力也是黑龙江省经济发展中的重要课题。运用著名的产业国际竞争力专家迈克尔.波特教授的“竞争优势”理论来分析黑龙江省旅游产业的发展现状及竞争优势,其产业国际竞争力同样取决于四个基本因素:生产要素、需求条件、相关和支持性产业状况、企业的竞争条件和两个辅助因素(政府和机遇)。而旅游产业竞争力的提高又必将以更大的经济利益和环境效益回馈给全省乃至社会。

With the rapid progress of the economic globalization, tourism industry in Heilongjiang Province faces more fierce competition. How to promote its competitive ability is an important issue.This paper tries to analyze the present condition and competitive advantages of Heilongjiang tourism with Michael E. Porter ＇ s theory on ＂competitive advantages＂. Its international competitiveness is also decided by 4 fundamental factors including production, need, relative or supportive industries, enterprise competitive conditions, together with 2 assisting factors, i. e. govemment and opportunity. The improvement of tourism competitiveness should benefit the society in retum in two terms： economic and environmental benefits.