传播受众美学评价

Review of Esthetics of Audience in Mass Communication

随着时代和社会的变革,传媒的功能和角色发生了微妙而深刻的变化,“受众”日益成为传播系统中的重要研究对象,传播受众美学也由此产生。传播受众美学将传播者和接受者的关系变化作为自己的规律核心,主张受众审美的普遍性和特殊性,重视不同受众的不同审美心理对传播效果的影响,强调受众审美意识对传播者审美创造的启示、借鉴以及对人类社会及人自身的塑造作用,强调提高受众审美意识的重要性。中西方传播受众美学虽因历史的和现实的种种原因而有所不同,但这并不是绝对的,它们分别适应于不同的国情并相互借鉴和促进,这也是国内学者所应当注意的。

With the change of society and time, the function and role of media has changed delicately and deeply and ＂Audience＂ gradually becomes the important studied object. Therefore the esthetics of audience also appears. The esthetics of audience takes the relationship between propagator and audience as the key rule, insists the universality and particularity, emphasizes on the different influence from different audience owing to their different mentality, stresses the inspiration and inference from audience esthetic consciousness to propagator＇s esthetic creation as well as the shaping of society and person, emphasizes to improve the esthetic consciousness of audience. China and foreign countries＂ audience esthetics are different due to the different history and social surroundings, but that is not absolute, in fact they can mutually accelerate and use for reference, which should be noticed by domestic scholars.