企业与非营利组织合作获取竞争优势的机理

Mechanisms of obtaining corporates competitive advantage by collaborating with nonprofit organizations

传统的企业竞争优势理论,主要是从市场环境领域探讨企业竞争优势的来源问题。本文试图将研究视野拓展到社会环境领域,认为企业与非营利组织的合作行为所生成的企业特殊社会网络,可以从两个方面帮助企业获得竞争优势:其一,获取社会资本;其二,向非营利组织学习。并提出通过与非营利组织合作所形成的企业竞争优势具有稳定性和支持性特征。

Traditional competitive advantage theories mainly discuss the sources of competitive advantage from market environmental field. Our study attempts to expand the perspective to social environmental field. This paper argues the special social networks that arise from the collaborative behaviors between corporates and nonprofit organizations（NPOs） can help corporates obtain competitive advantage from two aspects： First, obtaining social capital; Second, learning from NPOs. The study points out finally, the competitive advantages obtained by collaborating with NPOs are stable and supportable.