乌鲁木齐营业型健身馆消费群体现状的调查分析

Investigation on Group Consumption Condition in Gymnasium in Urumqi

本文对乌鲁木齐市营业型健身馆消费群体的现状进行了调查研究。结果表明:其年龄性别女性比例超过男性,主要分布在21—35岁之间,人均月消费额在100-200元之间,消费方式主要为购买月票和季票,消费动机主要是健身健美、健身减肥、兴趣爱好,影响锻炼消费的因素主要是工作、家庭压力和身体不适等原因。建议:对健身场馆的健身价格适当规范调整;使身体娱乐与体育活动相结合;完善营业型健身场馆和器材设施的配置。

This paper made investigation on condition of group consumption in gymnasium in Urumqi. The result showed that the proportion of female surpassed male at age and gender, mainly distribution at 21～35 year old, the total average expense per month was 100～200 RMB Yuan. The consumption method was to purchase monthly and seasonal ticket. The motivation on consumption was body exercise, weight control and interest. The main influencing factors were work, family pressure and bad body condition. It suggests that the price of gymnasium should be made suitable adjustment in order to combine physical recreation with physical activity. The equipment and ground of gymnasium should be Deflected.