旅游地图的几个理论和实践问题研究

Analysis on Theory and Practice of Touring Cartography

从旅游地图的定义、分类和价值等理论问题入手，分析了我国旅游地图的发展现状和存在问题。认为旅游地图应采用先进制作手段，研究吸收现代设计理论，努力提高设计水平，开发出更多更好的地图产品，以满足市场需求；在营销方面应全面拓宽市场销售渠道，有选择地合理登载广告，创造更明显的社会效益和经济效益。

Taking some theoretical issues on defination, classification and value of the touringcartography as the point of departure, current situation and problems in touting cartographydevelopment of our nation are analysed. It argues that the advanced wrought means should be adoptedin the touring cartography, the modern design theory should be researched and introduced fromaboad, the design level should be improved, more and better mapping products should be developed inorder to satisfy demand. The selling channels should be broadened in business. The advertisementsshould be published alternatively and reasonably in order to create more social and economic benefits.