房地产企业如何运用资料库成功营销

How the Real-estate Enterprises to Use the Database for the Successful Marketing

分析了房地产企业资料库的功用,探讨了资料库的建立和获取方法,并用一个成功案例阐释了资料库营销在房地产企业中的应用。

This paper analyzes on the functions of the database of the real-estate enterprises, probes into the methods for establishing and acquisitioning the database, and by using a successful example, expounds the application of the database marketing in the real-estate enterprises.