摘要
《红楼梦》问世以来,流传之广,传播之远,是其他所有中国古典文学作品不可企及的。从传播学的角度看,作为一部小说,足见其具有自己独特的传播特色。首先是对符号的奇妙使用,其次是客观传播环境的促进作用;第三是作品本身与受众心理的契合。
Since the advent of Dream of the Red Mansion, its influence has spread far and wide, which is unmatched by all other classic Chinese writings. From the viewpoint of dissemination, as a novel, it has its own unique characteristics, firstly, the witty maneuvering of symbols; secondly, cashing in on the existing environment to become popular; and thirdly, being in compliance with the psychology of the audience.
出处
《北方工业大学学报》
2006年第2期59-66,共8页
Journal of North China University of Technology
关键词
《红楼梦》
传播特色
符号
环境
受众
Dream of the Red Mansion
dissemination characteristice
symbol
environment
audience
