期刊文献+

基于消费者感知风险的商店印象实证研究 被引量:1

下载PDF
导出
摘要 本文在V.-W.M itchell提出的消费者感知风险的商店印象架构下,结合我国文化背景和零售业特点,重新设计了商店印象量表,并以北京、上海、长沙、南昌、兰州和成都等6城市的大型超市顾客为样本进行了实证分析。
出处 《消费经济》 CSSCI 北大核心 2006年第3期33-36,32,共5页 Consumer Economics
  • 相关文献

参考文献8

  • 1Boulding, K. E.. A framework for marketing image management [J]. Sloan Management Review, 1956, 10(4):94-104.
  • 2V. - W. Mitchell. Re - conceptualizing consumer store image processing using perceived risk [J]. Journal of Business Research,2001,54(2) : 167 -172.
  • 3Lindquist, J.D.. Meaning of Image: A Survey of Empirical and Hypothetical Evidence [J]. Journal of Retailing, 1974, 50(4) : 29 -38.
  • 4Martineau P.. The personality of the rvtail store [J]. Harvard Business Review, 1958, 36(1/2) :47 - 55.
  • 5Hair Joseph F. , Anderson Rolph E. , Tatham, Ronald L. and Black William C.. Multivariate Data Analysis, Fourth Edition, Englewood Cliffs [ M]. New Jersey: Prentice Hall, 1995:85 - 88.
  • 6Anderson James C, David W Gerbing. Structural Equation Modeling in Practice: A Review and Recommended Two - step Approach [ J].Psychological Bulletin, 1988, 103(3) : 411 -423.
  • 7Fomell C., and D. F. Lareker. Evaluation Structural Equations Models with Unobservable Variables and Measurement Error [J].Journal of Marketing Research, 1981, 18(3) : 382-388.
  • 8黄希庭,余华.青少年自我价值感量表构念效度的验证性因素分析[J].心理学报,2002,34(5):511-516. 被引量:65

二级参考文献10

  • 1Marsh H W, Hattie J. Theoretical perspectives on the structure of self-concept. In: Bracken B A ed. Handbook of Self-Concept: Developmental, Social, and Clinical Considerations. New York: John Wiley & Sons, 1996.38~90
  • 2Pervin L A. The science of personality.New York: John Wiley & Sons,1996.247~249
  • 3Harter S. The construction of the self: Developmental Perspectives. New York: Guilford, 1999.4~40
  • 4Harter S, Whitesell N R. On the importance of importance ratings in understanding adolescents' self-esteem: Beyond statistical parsimony. In: Riding R J, Rayner S G,(Ed). Self perception(International perspectives on individual differences; V. 2). Westport: Ablex Publishing,2001.3~24
  • 5Franzoi S L, Shields S A. The Body-Esteem Scale: Multidimensional structure and sex differences in a college population. Journal of Personality Assessment, 1984,48:173~178
  • 6Anderson J C, Gerbin D W. Structural equation modeling in practice: A review and recommended two-step approach, Psychological Bulletin,1988, 103(3):411~423
  • 7Jreskog K G, Srbom D. LISREL 8: User's reference guide. Chicago, IL: Scientific Software International, 1996
  • 8Bagozzi R P, Yi Y.On the evaluation of structural equation models. Journal of Academic of Marketing Science,1988,16:74~94
  • 9Marsh H, Balla J R, McDonald R P. Goodness-of-fit indexes in confirmatory factor analysis: The effect of sample size. Psychological Bulletin, 1988,103(3): 391~410
  • 10黄希庭,杨雄.青年学生自我价值感量表的编制[J].心理科学,1998,21(4):289-292. 被引量:333

共引文献64

同被引文献21

引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部