公共关系在构建和谐社会中的积极作用

The Positive Role of Public Relations in Promoting the Construction of a Harmonious Society

公共关系学科在构建和谐社会中具有十分独到的地位和突出的作用,这是由公共关系的核心内涵和本质特征所决定的。公共关系的理论是在不断追求诚信、和谐的实践中发展起来的。公共关系的主客体理论着眼于研究社会组织如何有效地与公众沟通,从而建立良好的公众关系。

The public relations discipline plays an unique and outstanding role in the construction of a harmonious society, which is the result of the content and essence features. The theory of public relations keeps developing with its constant pursuit of integrity and harmony. It focuses on the research of how the social organizations communicate with the public effectively, and hence establish good public relations.