浅析化妆品企业的品牌管理

A Brief Talk on the Brand Management of Cosmetics Enterprises

中国化妆品没有产生世界名牌的原因是多方面的,其中中国化妆品企业缺乏品牌意识,对创立品牌、经营品牌、保护品牌缺乏有效管理是较为重要的原因。本文详细论述了化妆品品牌的创立、经营、维护与法律保护等有关问题。

The reasons why China does not have a world famous cosmetics brand are manifold. Among them, a very important reason is that Chinese enterprises lack the cosmetics brand awareness and the lack of effective management of the brand creation, brand operation, and brand protection. The author makes a detailed discussion about the cosmetics brand creation, operation, maintenance and law protection and other relevant issues.