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论保险人与经纪人的联手合作

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摘要 在保险市场上,保险人是经纪人生存的前提和依靠,经纪人是保险人的忠诚伙伴。保险人和经纪人在保险市场上有着共同的利益,共同的服务对象,互相接受、互相依存,不仅可以相得益彰,而且可以促进保险市场规范发展,对社会民众给予周到化的保险服务,在市场上体现出各自的价值。现实中,保险人与经纪人的合作从总体上讲是好的,但是也存在一些不和谐因素,其原因主要是合作双方只考虑维护自方利益所致,同时也有思想观念不适应,客观环境缺乏约束机制等原因。保险人和经纪人双方只要坚持严格要求自己,诚信为先,双赢为本的思想,坚持在合作的前提下,维护共同的业务,保障共同的利益,主动加强沟通联系,这些问题是不难解决的。 In the insurance market, insurers are the prerequisite to the existence of brokers and brokers are faithful partners of insurers. Insurers and brokers share the same interest and the same clients on the insurance market. They are mutually receptive and dependent on each other and can contribute to each other's development. Moreover, together they can promote regularized development of the insurance market and provide supreme insurance services to the general public and while doing so, demonstrate their respective values. Generally speaking, their cooperation is quite good in reality, but there is also some disharmony, mainly due to their preoccupation with each other's own interest. In addition, conceptual unaccommodating and the lack of restriction mechanism lead to this situation as well. These problems are not difficult to solve if both the insurer and broker maintain a high level of credibility to each other and follow a win-win vein of thought in strengthening cooperation, promoting each other's development, safeguarding their mutual interest and enhancing communication with each other.
作者 周立胜
出处 《保险研究》 CSSCI 北大核心 2006年第6期71-73,共3页 Insurance Studies
关键词 保险人 经纪人 共同利益 约束机制 诚信合作 Insurers brokers mutual interest restriction mechanism credible cooperation
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