寻找读者——我看新时期哲社版学报的办刊取向

Looking for Readers-My view on the developmental orientation for social science journals in the new age

我国学报队伍庞大,但其产生的影响与其发行量却极不协调。学报要走出困境,就必须主动寻找读者。本文从哲学社会科学的研究状况及学报的办刊实际出发分析积极寻找读者的必要性;认为大学学报必须采取不同的策略,尽可能地吸引更多的不同层次的读者;从而成功地实施品牌学报战略,为我国形成良好的学术环境与浓厚的人文氛围做出应有的贡献。

There are a large number of journals in China. However, their influence is not as great as that. To get out of this difficult situation, how to find readers has become a great issue. The present paper makes an analysis of the present situation of social science studies and the objectives of the journals with the intention to point out the necessity of finding readers. It holds that university journals should take different ways to attract as many readers as possible at different levels to create successful strategies for good journals and to make contributions to the creation of good academic environment and humanity atmosphere.