市场营销专业教学内容的整合与模块教学

Teaching Content Conformity and Module Teaching in Marketing Major

为了培养具有综合能力的营销人才,适应市场对营应销人才的需求,构建科学有效的教学体系非常重要。通过对营销专业教学内容的整合,将相关课程内容进行合理裁剪,形成统一有效的整体,构成能力模块教学内容。改革后的教学体系加强了高职课程教学的针对性,更新了教学内容,提高了教学效果,强化了学生能力的培养。

In order to develop marketing talents with comprehensive ability to meet the needs of market, constructing scientific and effective teaching system are very important. Through marketing teaching content integration, deleting reasonably related subject content, we can form an effective whole to get ability module teaching content. Teaching system after reform strengthens pertinence of course teaching, renews teaching content, improves teaching effects and students＇ ability training.