我国医院“品牌建设”浅探

Analysis on the Brand Construction of Hospitals in China

随着社会生产力的提升和商品经济的发展,全球经济进入品牌时代。经济全球化的发展将使我国医疗机构进一步与国际接轨、参与竞争,医院“品牌建设”势在必行。从品牌的价值、医疗市场的竞争以及我国医院“品牌建设”的现状入手,重点讨论品牌经营战略。

Along with the development of social productivity and commodity economy, the world has entered a brand era. Economy globalization makes Chinese medical institutions be more closely related with and more participative in the world competition, which leads to a necessity of hospital brand building. To discuss building strategies through analyzing the value of brand, competition in medical market as well as present building actuality in Chinese hospitals.