论直复营销在我国保险业中的应用

Direct Marketing Application in the Chinese Insurance Industry

通过对直复营销与传统营销的对比,运用SWOT法分析其在我国保险业中的应用,并针对我国保险业市场营销运作中存在的主要问题,提出我国保险业开展直复营销的一些对策。

This paper compares the direct marketing with traditional marketing and tries to analyze the application in Chinese insurance industry with SWOT. It aims to propose some effective measures to the application of direct marketing in the Chinese insurance industry.