宗教文化旅游产品体系的构建与开发——以莆田妈祖文化为例

The System and Development on Religious Cultural Tourism Products——A Case Study of Putian Mazu Culture

阐述宗教文化旅游包括宗教信徒的宗教朝圣旅游和非宗教信徒的宗教观光旅游,而目前的宗教旅游产品开发缺乏一个完整的体系。以莆田妈祖文化为个案,依据旅游产品的三种类型——核心产品、外围产品和附属产品构建宗教文化旅游产品的体系,对宗教文化旅游产品的开发还提出应注意协调性、务实性、生态性和保护性等四个方面的问题。

As a kind of cultural tourism, religious cultural tourism includes the religious pilgrimage tourism and the religious sightseeing tourism. At present there is absence of products system on religious tourism. This paper found three layers of religious cultural tourism product by the case of Mazu culture. Based on these the paper also puts forward that in developing religious cultural tourism product, we should notice four aspects： harmoniousness, pragmaticness, ecologicalness and protection.