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对影响大学生网上购物认知风险因素的探索 被引量：2

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摘要 对86名在校大学生采用情景问卷的准实验法,比较了网上购物和传统购物认知风险差异和网上购物时价格对风险认知的影响,以及两类不同网上经验(购物经验,上网时间)对认知风险的影响机制。研究发现购物方式和价格对购物认知风险均有显著的影响,网上经验对购物认知风险有调节作用:购物经验对购物方式和商品价格都有调整作用,上网时间只对购物方式有影响。
作者 房野 陈毅文
机构地区 中国科学院心理研究所
出处 《人类工效学》 2006年第2期28-30,共3页 Chinese Journal of Ergonomics
基金 国家自然科学基金(70271052)
关键词 认知风险 购物方式 价格 购物经验
分类号 F713.55 [经济管理—市场营销]
  • 相关文献

参考文献6

  • 1Cunningham S M.The Major Dimensions of Perceived Risk[M]// Cox D F.Risk Taking and Information Handling in Consumer Behavior.Boston:Graduate School of Business Administration,Harvard University Press,1967:82-108.
  • 2Chang M K,Waiman C,Vincent L.Literature Derived Reference Models for the Adoption of Online Shopping[J].Information and Management,2004,42(4):543-559.
  • 3Sirkka L J,Noam T,Michael V.Consumer Trust in an Internet Store[J].Information Technology and Management,2000,1(1-2):45-71.
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  • 5张硕阳,陈毅文,王二平.消费心理学中的风险认知[J].心理科学进展,2004,12(2):256-263. 被引量：45
  • 6Chen S C,Dhillon G S,Interpreting dimensions of Consumer Trust in E-commerce Information[J].Technology and Management,2003,4(2-3):303-318.

二级参考文献24

  • 1[1]Bauer R A. Consumer Behavior as Risk Taking: Dynamic Marketing for a Changing World, Proceedings of the 43rd Conference of the American Marketing Association, 1964. 389～398
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共引文献44

同被引文献40

  • 1孙祥,张硕阳,尤丹蓉,陈毅文,王二平.B2C电子商务中消费者的风险来源与风险认知[J].管理学报,2005,2(1):45-48. 被引量：39
  • 2DCCl.(2010).2010上半年网络消费调查.DCCI互联网数据中心.
  • 3商务部.(2010).中国电子商务报告(2008-2009).
  • 4Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of retailing, 79(2), 77-95.
  • 5Barkhi, R., Belanger, F., & Hicks, J. (2008). A model of the determinants of purchasing from virtual stores. Journal of Organizational Computing and Electronic Commerce, 18(3), 177-196.
  • 6Bauer, R. A. (1964). Consumer behavior as risk taking: Dynamic marketing for a changing world. In Proceedings of the 43rd Conference of the American Marketing Association (pp. 389-398). Chicago: American Marketing Association.
  • 7Bechwati, N. N., & Xia, L. (2003). Do computers sweat? The impact of perceived effort of online decision aids on consumers' satisfaction with the decision process. Journal of Consumer Psychology, 13, 139-148.
  • 8Bellman, S., Lohse, G. L., & Johnson, E. J. (1999). Predictors of online buying behavior. Communications of the ACM, 42(12), 32-38.
  • 9Bosnjak, M., Galesic, M., & Tnten, T. (2007). Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach. Journal of Business Research, 60(6), 597-605.
  • 10Chen, Z., & Dubinsky, A. J. (2003). A conceptual model of perceived customer value in e-commerce: A preliminary investigation. Psychology and Marketing, 20(4), 323-347.

引证文献2

二级引证文献31

人类工效学
2006年 第2期

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