互联网环境下的企业营销策略

Study on Marketing Strategies in the Internet Phase

由于互联网技术的快速发展,使我国企业营销策略和模式产生了巨大变革,同时也带来了巨大机遇。其要求的是企业整个生产经营方式价值观的改变。企业应适时地调整营销策略,研究企业网络营销策略发展和应用的现状,利用信息技术实现商业模式的创新与变革。

The rapid development of Internet has modes of the enterprises in China. Their mark imposed great impacts upon the marketing strategies and great opportunities are available. The enterprise strategies and the situation of their application an ng strategies and modes have changed a lot. Meanwhile should examine the developing route of net marketing d then analyze these strategies.