浅析北京会展及奖励旅游业现状及发展趋势

Trial Analysis of Status Quo and Trend of Development of MICE

国际旅游业中有一个细分市场叫做“MICE”即“会展及奖励旅游市场”,它包括:一般会议(Meeting)、奖励旅游(Incentive)、大型会议(Convention)和展览(Exhibition)。对于“MICE”,国内外旅游理论界比较一致的认识是“会展及奖励旅游”。近年来,会展旅游业发展迅速,成为旅游经济发展的新支点,对旅游业的发展起到了至关重要的作用。对于会展旅游业的研究也成为国内旅游界研究的重点之一。

MICE is a detailed market in the international tourism. It includes Meeting, Incentive, Convention and Exhibition, which is a comprehensive recognition. With the rapid growth, MICE has become the new point of tourism economy in recent years. It plays a significant role in the tourism industry. The research on MICE is one of the important proiects in domestic tourism field.