从“症结”多多到“特色”渐明——省级电视台新闻性节目在流弊中突围

From Owning Many Defaults to Showing a Distinct Feature——On how the News Programs of Our Civil Provincial Televisions Extricate Themselves from Predicament

电视新闻传播理念的失当,一度成为国内省级电视台新闻性节目发展的瓶颈。近年来,众多省级电视台的新闻节目已经渐渐摆脱过去的种种流弊,呈现出鲜活的发展动向。转变电视新闻传播理念,变革节目运作机制,努力发掘自身优势,关注受众需求,找准定位,打造品牌节目,是众多省级电视台新闻性节目走出困境的法宝。

For a long time,the unfit communication idea of TV news becomes an important restrictive factor for the development of the news programmes. But in recent years,the news programmes of provincial televisions have got rid of their former defaults,and shown a civil trend. It is a valuable experience for our civil provincial televisions to extricate themselves from predicament to modify the communication idea of TV News, transform the programme-operating mechanisms, seek and use the advantages of themselves,pay attenteion to audience,give a fit arrangement for themselves and produce famous programmes.