摘要
以对会展与旅行社现有的互动关系分析为铺垫,借用外包理论,尝试性构建会展与旅行社互动流程图,同时分别针对会展前、中、后3个阶段提出了会展与旅行社互动发展的建议,以期真正实现会展与旅行社的互动发展。
On the basis of analyzing mutual relation of convention and exhibition and travel agency,this paper tries to design mutual development process mode between Convention and exhibition and travel agency by using outsourcing theory, and also gives different suggestions on mutual development of convention and exhibition and travel agency in different periods ,before, after or at the time of convention and exhibition in order to realize the mutual development of convention and exhibition and travel agency.
出处
《桂林旅游高等专科学校学报》
2006年第3期323-325,379,共4页
Journal of Guilin Institute of Tourism
关键词
会展
旅行社
互动发展
convention and exhibition
travel agency, mutual development