体验经济视角下的文学旅游发展策略——以文学作品的旅游开发为例

The Development Tactics of Literature Tourism from the Perspective of Experience Economy——The Development of Literature Works as an Object

以20世纪末以来西方的体验经济理论为指导,探讨以文学作品为资源的文学旅游的发展。对国内文学旅游、体验经济和旅游结合发展的研究做了简要的综述。认为体验经济和文学旅游都具有体验性、审美性、广泛性、表演性,二者存在结合的可能性。体验经济与文学旅游的结合方式有4种:将体验引入文学旅游产品开发;文学旅游产品中体现人文关怀;重视文学旅游纪念品开发;文学旅游体验性营销。

Taking the western theory , experience economy originated from the end of the 20th century as the guideline, this paper approaches the development of literature tourism based on the literature works. After a brief summary of the domestic researches which combine literary tourism with experience economy together, the author thinks that both experience economy and literature tourism possess the features of experience, aesthetics, extensiveness and performance so that it is possible to combine them. And there are four methods to combine experience economy with literature tourism： bring experience into the development of literature tourism; embody humanism in the products of literature tourism; attach more importance to the exploit age of souvenir; market literature tourism by the way of ＂experience＂.