摘要
物流业近年来在我国得到了迅猛发展,物流仓储、配送等基础性服务实力大大增强,客户个性化服务以及增值服务也在逐步完善,但随着国际国内的物流量逐年快速增长,市场潜力不断加大,我国物流企业内在的缺陷与不足逐渐显露出来,影响和制约着中国物流业的发展与壮大。本人对中国物流业的发展现状进行了分析并提出了针对这一现状应该采取的营销策略。
Logistics industry obtained the swift and violent development in recent years in our country. Storage and distribution strengthen greatly. The customer individuality service as well as the increment service also gradually is consummating. But with fast grows .year by year along with the international domestic thing current capacity and the market potential＇s unceasingly enlargement. Our country logistics industry＇s intrinsic flaw and insufficient gradually is revealed. Affects and restricts the China logistics industry＇s development and expansion. The author carries on analysis of the China logistics industry development present situation and proposes we should adopt the marketing strategy in view of this present situation.
出处
《物流科技》
2006年第6期70-71,共2页
Logistics Sci-Tech
关键词
物流
第三方物流
营销策略
logistics
the third party logistics
marketing strategy
