我国农村连锁商业企业营销战略初探

Thoughts on Marketting Strategies of Agricultural Chain Stores in China

随着我国经济的日益发展,农村连锁商业市场发展潜力巨大.本文通过分析我国农村连锁商业企业发展的营销环境,初步探讨了在农村进行连锁商业经营的基本营销战略.

With the development of economy of China, Agricultural chain stores have large potential in development. This paper analyses the marketing situation of developing agricultural chain stores in China and discusses the basic marketting strategies of agricultural chain stores.