电子商务学科的案例教学模式研究

A Study of Case Teaching Modes of E-Commerce

电子商务的快速发展引发了对相关专业人才的需求,如何培养电子商务方面高素质、复合型的人才,是大家共同关注的问题。笔者对如何将案例有效引入到电子商务教学活动中展开了积极思考与变革,并针对电子商务学科的特点与人才的不同培养目标,设计并探讨了三种不同的案例教学模式,分别为案例研讨模式、案例实验模式和案例开发模式。

The rapid development of E-Commerce has increased the requirements of E-Commerce professionals. How to cultivate quality and complex talents is a common problem for all of us. The author thinks actively about how to apply cases into E-Commerce teaching activities. According to characteristics of E-Commerce and differentiation of training goals, three different case teaching modes are designed and discussed, namely,casediscussing mode, case-experimenting mode and case-compiling mode.