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保险营销伦理决策模型及其影响因素分析——兼论加强我国保险营销伦理建设的对策措施 被引量:2

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摘要 本文首先对当前我国保险营销伦理失范现象及其成因进行了分析,进而提出保险营销伦理决策模型,并对该模型进行了理论解释和实证检验,接着对影响保险营销伦理决策的因素进行了分析,最后提出了加强我国保险营销伦理建设的对策措施。
作者 陈璟菁
出处 《技术经济》 2006年第1期42-45,共4页 Journal of Technology Economics
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共引文献40

同被引文献23

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