4Signhapakdi,A,S J Vietell,K L Kraft. Moral intensity and ethical decision-making of marketing professionals[J].Journal of Business Research, 1996,(36):245-255.
5Dornoff, R J,C B Tankersley.Perceptual differences in market transactions:A source of consumer frustration[J].Journal of Consumer Affairs, 1975, (9) :97-103.
6Dubinsky A J,B Loken. An analyzing ethical decision making in marketing[J].Journal of Business Research, 1989, ( 19):83-107.
7Ferrell,O C,L G Gresham. A contingency framework for understanding ethical decision making in marketing[J].Journal of Marketing, 1985,(49):87-96.
8Jones,T M.Ethical decision-making by individuals in organizations:An issue-contingent model[J].Academy of Manaement Review, 1991,( 16):366-395.
9Loe,T W,L Ferrell,P Mansfield. A review of empirical studies assessing ethical decision making in business[J].Journal of Business Ethics,2000,(25):185-204.
10Singhapakdi,A,S J Vitell. Marketing ethics:Factors influencing perception of ethical problems and alternativs[J].Journal of Macro marketing,1990(Spring):4-18.
3ROBERT A P,THOMAS R W.What is direct selling—definition,perspectives,and research agenda[J].Journal of Personal Selling&Sales Management,1996(16):1-16.
5SINGER M S,SINGER A E.Observer judgments about moral agent ethical decision:the role of scope of justice and moral intensity[J].ournal of Business Ethics,1997(5):473-484.
6REST J R.Moral development:advances in research and theory[M].New York Praeger,1986:224.
7ROBIN D P,REIDENBACH R E,FORREST P J.The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers[J].Journal of Business Research,1996(35):17-28.
8DUBINSKY A J,LOKEN B.Analyzing ethical decision making in marketing[J].Journal of Business Research,1989(2):83-107.
9JONES T M.Ethical decision making by individuals in organizations:an Issue-contingent model[J].Academy of management review,1991(2):366-395.
10MAY D R,PAULI K P.The role of moral intensity in empirical decision making:a review and investigation of moral recognition,evaluation,and intention[J].Business&Society,2002(1):84-117.