略论吉祥图形——“盘长”在标志设计中的应用

Brief Discussion on Luck Figures——the Application of Panchang in Symbol Design

中国吉祥文化是东方文化的独特景观和宝贵财富,它题材广泛、内涵丰富、形式多样、流传久远,是其他艺术形式难以替代的,在世界艺术之林中,那独特的东方文化魅力正熠熠生辉。一些优秀的设计师把盘长纹样中隐寓的、内蕴的,即精神性的东西进一步理解与消化,自觉地融入到设计中,设计出许多深具民族精神和美感的优秀作品来。

Chinese luck culture is the unique view of the eastern culture and valuable wealth. It has goodcomings of extensive subjects, meaningful contents, various forms, centuries - old history. It is difficult to be substituted by other forms of art. In the grouping trip of the world art, the unique eastern cultural glamour is grown sparklingly. Some outstanding designers further understand and digest the subtile, internal and immaterial things of the Panchang figure and incorporate which to the design consciously. So they designed a lot of excellence works which have extensive national spirit and aesthetic feeling.