对我国社会转型时期体育消费目标市场选择的思考

Reflection on the Choosing Target Market of Sports Consumption in Social Transition Period

根据我国转型时期收入分配的特点,结合人的需要层次理论,提出对体育消费进行目标市场选择,以便于有针对性地开发不同收入群体的体育消费,促进我国体育消费结构的升级。

Based on the characteristics of income distribution in social transition period, in combination with the human needs hierarchy theory, this paper proposes selecting the target market of sports consumption to stimulate different income groups to consume in sports and in the end, to promote the structure of sports consumption in our nation.