手机电视:新收视时代媒介格局的重构

Mobile Phone TV——Reconstruction of media in new TV watching era

手机电视以其便携性、移动性和互动性的特点,改变了传统电视的家庭收视方式,宣告了一个“新收视时代”的到来。作为一个通信行业和广电行业融合的市场,手机电视良好的市场前景吸引了大量资本的介入。手机电视开拓了一个新的注意力资源,形成了一个新的经济增长点。尽管在其发展过程中还存在不少问题,但手机电视的产业化趋势仍将加速。手机电视时代的到来,将对大众传媒现存格局造成极大的冲击,改变电视的传统运营模式,影响大众传播的内容,也改变大众的文化生活。

The bearability, mobility and interaction of mobile phone TV have transformed the conventional home TV-watching and declared the approach of the new TV watching era. As the integrated market oftrans-communication and radio-television industry, the bright prospect of mobile phone TV attracts considerable capitals. Moreover, mobile phone TV has opened up a new source of attention and will be a new economic growth point. The industrialization of mobile phone TV will accelerate despite various problems in its development,. The era of mobile phone TV will have great impacts on the current mass media, transform the conventional TV operational modes, influence the contents of mass media and change the cultural life of the public as well.