区域科技形象宣传策略探析

随着各地对科技形象的日益重视,如何树立、宣传好科技形象就成为人们关注的焦点。本文对形象理论的发展、科技形象的概念内涵、组成要素等进行了理论探讨,对科技形象形成机制进行了颇有创建性的分析,并以这些探讨和分析为基础对区域科技形象宣传策略进行了深入的挖掘、探究。

How to set up and publicize an excellent technical character has gained much attention as time goes on. This paper explores and analyzes creatively the development of character theory, the concept of technical character as well as its components.