奥林匹克品牌的法律保护及中、美、澳三国间的比较

Legal protection of Olympic brands and comparison between that in China,U.S and Australia

奥林匹克品牌由于存在上的无形性,相对于有形资产来说,构成侵犯的可能性较多,必须通过一定的法律来保护。国际奥委会通过《内罗毕公约》、商标注册、版权保护、举办国相关法律规定和赛场清洁政策等方式对奥林匹克品牌加以保护。美国奥委会通过各项法律、法规规范各组织与个体的行为,形成了较为完善的法律保护体系。澳大利亚作为奥林匹克知识产权立法的第一个国家,出台了《奥林匹克五环及标记保护法案》等一系列法律法规,在体育产业中建立了完善而有效的品牌保护计划。中国政府和体育组织充分利用立法、行政、司法和宣传手段,针对中国市场上奥林匹克品牌侵权行为的不同形式,加大了对侵权者的惩罚力度。

Compared with tangible assets, the Olympic brands are intangible and easy to be violated. They must be protected through legal measures. The IOC has been trying to protect the Olympic brands through Nairobi Convention ,logo registration, copy right protection, legal regulations of the hosting countries and clean competition ground policy etc. The U. S Olympic Committee is successful in formulating a comparatively perfect legal protection system through legislation to regulate the organizational and individual behaviors. Australia was the first country to legitimate the Olympic intellectual property rights. It has issued a series of laws and regulations,including Protection Act of Olympic Five Rings ＆ Symbols. It has set up perfect and effective brand protection measures. The Chinese government and sports organizations have fully used legislation ,judicial ,administrative and promotion measures to punish the violations of the Olympic brands.