论科层制理论在媒介管理中的具体运用

Apply the Theory of Bureaucaracy to Media Management

“科层制”是马克斯.韦伯的经典理论之一,贯穿着韦伯的“理性”思想。媒介管理作为一门新兴学科,从理论基础到具体实践,都包含着“科层制”中“合理性”、“规则化”的观点,显示出一定的耦合性。

Bureaucracy is one of Max Weker＇ s classical theory which rims through Weber＇ s idea of ＂rationality＂. From basic theory to concrete practice, media management, as a new discipline, contains the concept of ＂rationality＂, ＂regularity＂in ＂bureaucracy＂, and shows certain coupling.