期刊文献+

CIO:知识经济的“催生婆”

下载PDF
导出
摘要 CIO们的价值并不在于知道工具怎么用,而是在为企业的一个新体系建立一种机制,这种机制是完全以数据为原料,以复杂流程为组合的资源配置方式。
作者 王甲佳
出处 《中国计算机用户》 2005年第40期62-62,共1页 China Computer Users
  • 相关文献

参考文献4

二级参考文献28

  • 1Lyette Ryals, Simon Knox. Cross- Functional Issues in the Implementation of Relationship Marketing Through Customer Relationship Management [ J ]. European Management Journal 2001,19(5) :534 - 542.
  • 2Hunt, T. Cards versus Cuts in the Loyalty War[ J ]. Direct Marketing, 1999,44(10) :37 - 38.
  • 3Lewis Michael.V. Applications of dynamic programming to customer management [ D ]. Evanston/Chicago: Northwestern University. 2001.
  • 4Kopalle Praveen, Scott Neslin. The economic viability of frequency reward programs in a strategic competitive environment[J ]. Review of Marketing Science(Forthcoming),2003.
  • 5Fudenberg, D. , J. Tirole. Game theory [ M ]. MIT Press,Cambridge, MA, 1993.
  • 6Francis Buttle. The S. C.O. P.E.of Customer Relationship Management, PhD FCIM, Machester Business School,2000.
  • 7Bitran, Gabriel R. and Susana V. Mondsehein. Mailing Decisions in the Catalog Sales Industry[J ] Management Science,1996,42(9): 1364 - 1381.
  • 8Dwyer, F. Customer Lifetime Value to Support Marketing Decision Making [ J ]. Journal of Direct Marketing, 1989,8(2):73-81.
  • 9Gonul Fusun, Meng Ze Shi. Optimal mailing of catalogs:a new methodology using estimable structural dynamic programming models [ J ] . Management Science, 1998,44 (9):1249 - 1262.
  • 10Kotler, P.and Armstrong, G., Principles of Marketing[ M ], 7th ed. Englewood Cliffs, Prentice - Hill, 1996.

共引文献53

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部