摘要
本文分析当代儒商企业的管理伦理观念,从人才观、经营观、营销观、发展观四个方面解析儒商企业成功的经验。
This essay analyzes the management ethics of confucian businessmen, tries to reveal the success secret of the confucian enterprises from the concept of talented persons, management, marketing and development.
关键词
儒商
儒家伦理
儒商企业伦理
confucian businessmen
confucian ethics
confucian management ethics
