经济全球化背景下我国连锁药店的发展趋势探讨

Discussion on Developmental Tendency of Chain Drugstores in China against the Background of Economic Globalization

目的探讨经济全球化背景下我国连锁药店的发展趋势。方法结合我国医药零售连锁业发展现状,分析其全球化发展前景。结果我国医药连锁业的品牌意识有所增强,行业集中度在逐步加大;增长速度快,跨区域经营和外资兼并将成为热点;医药生产企业纷纷向产业链下游延伸,建立连锁药店掌控销售终端。结论我国药店零售市场规模将仍保持快速增长;集约化和多元化经营将成为其发展趋势;外资进入和行业集中度的继续提高是大势所趋。

OBJECTIVE： To discuss the developmental tendency of chain drugstores in China against the background of economic globalization.METHODS： The current developmental situation of retail chain drugstores in China was analyzed, and its globalized developmental tendency was discussed.RESULTS： The trademark consciousness of the chain strengthened, and the trade was more localized .Cross regional operation and merger by foreign capital would become more popular .Pharmaceutical manufacturers extended their business to industrial chain and established their own chain drugstores to control the sales.CONCLUSION： The pharmaceutical retail market will keep growing in its scale, with the tendency of centralization and diversification. It is an inevitable trend of development to introduce foreign capital and centralize the trade in a deeper way.