浅谈国际市场营销环境

On the international marketing environment

参与国际市场竞争是企业不可回避的问题。但是要进入到一个陌生的国度,对我国企业来说是一个全新的考验。企业必须全面了解当地的政治、经济、法律及文化环境,制定出适应当地环境的国际市场营销策略。只有如此,企业才能打入目标国市场,迎合当地消费者的需要,从而在国际市场竞争中获胜。

To take part in the international market competition is inevitable to every company. It is a brand-new experience for a company to do business in a ne country. A company is supposed to have insights into the target country＇s politics, laws and culture, thus formulating the international marketing strategies suitable for the local environment. Only by so doing can a compay enter the target country＇s market and cater to the needs of the local customers, giving a good account of itself in the international market competition.