高校图书馆的信息营销策略

On the tactics of information marketing strategy in university libraries

信息化高度发达的今天,信息营销必将成为高校图书馆未来发展的重要内容。文章针对高校图书馆在参与信息营销竞争的三大优势进行分析,提出了高校图书馆参与信息营销的策略——信息产品策略、信息质量策略、信息定价策略、品牌推销策略。

Owing to the information science highly developed, the information marketing will certainly become an important content of the university libraries in the days to come. This article makes an analysis of three advantages in the competition of information marketing, and sets forth four tactics, such as tactics of information products; tactics of information quality, tactics of information pricing and tactics of promoting sales.