基于整合市场观的员工导向管理与企业绩效关联研究

Theoretical and Empirical Study on Employee Management under Integrated Market-orientation

整合市场导向框架下,员工处于联系下游顾客、上游供应商、资本市场以及社区的中心地位,企业的主要活动是由员工承担和实现的.员工导向管理的理论模型亦由市场导向框架的信息收集、沟通交流和行动构成.基于此模型的实证研究表明,员工导向管理同企业绩效存在着正相关关系,企业需要在内部员工管理上采取更多措施.

In the framework of integrated market orientation, employee is in the central position linking down-stream customer, and up-stream supplier, capital market and community, it is employee who runs the corporate. Internal customer orientation theory has three parts： Information collection, communication and action about competitor, employee and internal management. Empirical research based on the above model proves that, internal market orientation is positively related to corporate performance. It is necessary to take more measures for enterprise＇ s internal emplayee management.