摘要
学术期刊编辑要善于挖掘和建立特殊读者群,并通过做期刊市场调查,分析研究读者特性,零距离贴近读者,针对读者的学术需求和审美需求,安排期刊的栏目和内容、改善与美化期刊的外在形式,提高期刊的学术品位,巩固和扩大特殊读者群,从而不断提高学术期刊的经济效益和社会效益。
Good editors of academic periodical are able to spot and make its special reader groups. According to market survey, analysis of readers＇ characters and readers＇ academic and aesthetic need, the contents of academic periodical should be carefully planned and the exterior design of it should be improved and perfected. This can promote the academic value of the periodical and draw more special readers as well. Therefore, both economic and social profits can be obtained.
出处
《重庆科技学院学报（社会科学版）》
2006年第3期70-71,76,共3页
Journal of Chongqing university of science and technology（social sciences edition）
关键词
学术期刊
特殊读者群
编辑
academic periodical
special reader groups
editors
