摘要
文章通过对客户关系管理(CustomerRelationshipManagement,CRM)内涵的阐述,介绍了企业实施客户关系管理的难点和阻力,并指出了实施客户关系管理的成功因素。
Though describing the connotation of customer relationship management,the author introduced the nodus and resistance of constructing customer relationship management,and pointed out the success factor of it.
出处
《企业技术开发》
2006年第7期88-90,106,共4页
Technological Development of Enterprise
关键词
客户关系管理
难点与阻力
成功因素
customer relationship management
nodus and resistance
success factors
