民族村寨旅游开发的CCTV模式——以西双版纳“中缅第一寨”勐景来为例

CCTV:A Mode of the Development of Ethnic Village——Taking Mengjinglai Village of Xishuangbanna An Example

民族旅游的开发是近年来旅游学术界和实践中争论较多的问题,主要围绕民族文化的保护与开发而展开。村寨旅游是民族旅游开发中一种主要的形式,本文在比较几种民族村寨开发模式的基础上,以“中缅第一寨”———勐景来的成功开发实践为案例分析,提出一种以保护开发为前提、公司起主导作用、有鲜明特色主题、村民普遍受益的多赢发展模式,即CCTV模式。

The development of ethnic village tourism in minority area is, based on the conservancy and exploitation of national culture, a hot issue in academic circle. Ethnic village tourism is one of the most important forms. Compared with sever al exploitation modes, this paper analyzes a typic case： the successful development in Mengjinglai, then puts forward a new pattern, CCTV Mode. Its theme is mainly about that cultural conservancy is the precondition; Company plays ruling function ; The trait comes from a vivid theme; Villagers benefit from the exploitation.