构建和谐社会背景下的地方政府公共关系

Constructing Local Government Public Relations under the Background of Harmonious Society

构建社会主义和谐社会是我们党全面建设小康社会、开创中国特色社会主义事业新局面的一项重大任务。加强地方政府公共关系是实现社会和谐的迫切要求。我国地方政府公共关系事业已经取得了明显的成效,但仍然存在政府公关主体自身认识不足;对公众有倾向性的选择造成政府公关的偏失;传播沟通渠道不畅等严重问题。构建社会主义和谐社会,我们应当树立并强化公关意识;理顺公众关系,多办实事,取信于民;注重公共关系传播,完善协调沟通机制,大力推进和谐社会建设的进程。

Constructing the socialist harmonious society is a significant duty for our party in comprehensively constructing well-off society and founding the new aspect of Chinese characteristic socialism enterprise. Strengthening local government public relations is the urgent requirement of achieving social harmony. A lot of achievements have been acquired in public relations of our local government, but some serious problems still exist,such as insufficient understanding of the main body of government＇s public relations,erroneous tendency of the public relation due to tendentious choice of public, and unsmooth spreading channel. To construct the harmonious society of socialism, we should establish and strengthen the consciousness of public relations, straightening out the public relation,handling more concrete affairs in a down-to-earth manner, attaining the people＇s trust. We should pay attention to the spread of public relations, and perfect the mechanism of coordination and communication, which will vigorously promote the building process of harmonious society.