SCM视角下的旅游空间“竞争-合作"模式实证研究-以大桂林旅游区为例

Empirical Study of the Region Traveling "Competition-Cooperation" Model from the Perspective of SCM : An Example from Guilin Tourist Area

详释了近年来兴起的供应链管理(SCM)的原理,并将此原理的管理理念试探性地引用于旅游行业管理之中,进一步分析了大桂林旅游区旅游行业的情况,指出受地缘结构的影响和制约,该旅游区域与其它不同地位的区域之间的相互关系。可能是互补的,也可能是竞争的,更多的是两者并存。转变替代性竞争的唯一途径就是在较大区域范围内进行更多的选择,通过资源优势互补,进行必要的SCM,以加强区域旅游开发合作,实现互补增强效应。区域旅游“竞争-合作”的发展由“增长极模式”到“点轴模式”,最终应形成在竞争中合作、在合作中竞争的旅游“网络模式”,实现战略双赢或多赢,对区域旅游综合开发具有指导意义。

This article detailed has released the principle of supply chain management（SCM） which has emerged recent years, and probingly quotes this principle into the traveling profession management, has further analyzed the Guilin tourist area traveling profession situation, pointed out that because of the geography structure influence and restriction, the connection of this traveling region between with other different statuses region reciprocities, was possibly supplementary, also possibly competition, what were more was two coexists. The only way to transformation the vicariousness competition is to carry on more choices in compares in the wide range scope, through resources superiority supplementary, carries on essential SCM, leading to strengthen the region traveling development cooperation, realizing mutually supply and enhance effect. The development of Region traveling ＂ competition - cooperation＂ is from ＂ the growth pole pattern ＂ to＂ the axis pattern ＂ , and finally should reach the network pattern that is ＂in the competition cooperates, and in the cooperation compete＂, to realization strategy pair Wins or wins. This will be the guiding sense to the region traveling comprehensive development.