摘要
本文从消费社会与视觉文化的关系入手,揭示消费社会与广告的共谋关系及其带来的社会影响。同时大胆地对广告类型化的趋向予以总结,并给出“广告类型片“的明确定义,即指在外部形式和内在观念上按照某种相对固定的套路进行摄制和观赏,表现或隐或显的商业意图的影视类广告片。
From the angle of the relation between consumerism society and visual culture, the relation of consumptive society and advertisement as well as social influence brought by the relation are pointed out. Meanwhile, forms of advertisement typologicalization are demonstrated, and the definition of Typologlcal Advertisement is given, namely, a group of film and TV advertisements, from exterior forms and inner concepts, being produced and appreciated according to some fixed ways, in order to manifest business purposes.
出处
《湖南工业职业技术学院学报》
2006年第2期60-61,66,共3页
Journal of Hunan Industry Polytechnic